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The Franchise ZoneThe Franchise Zone
The Franchise ZoneThe Franchise Zone
  • Home
  • What We Do
    • Franchise Consulting
    • Meet Rob
    • Word On The Street
  • Franchise 101
  • Franchise 411
  • Financing
    • Franchise Financing
    • US Franchise Financing
    • Canadian Franchise Financing
  • Contact

What is Franchising?

What is Franchising?

The Basics of Franchise Ownership

Maybe you’ve heard the term “franchise” applied to sports or movies, but in business, a franchise is a network of interdependent businesses. The businesses within this network share successful strategies and systems; like the brand name, a method of doing business, and a strong marketing and distribution system.

business start-upsWhile there are both pros & cons of franchising, studies show that new franchise business start-ups rarely fail. In fact, it’s as close to a “guarantee of success” as you can get in today’s business world. Because instead of building a business from the ground up, you start with the advantage of a proven system, built-in brand recognition, and an audience. The franchisor has already done the groundwork for you. They’ve figured out what works and what doesn’t and are passing this knowledge on to the franchisee.

This is the power of franchising. It’s the combined, valuable contributions of 2 participants: the franchisor and the franchisee.

In this partnership, the franchisor provides:

the established brand or trademark

a proven operating system

start-up support

ongoing guidance as the franchisee builds their business

Meanwhile, the franchisee:

pays initial franchise fees & ongoing royalties

is responsible for the daily operation and management of the business

In the franchise industry, we like to say that a franchisee is “in business for yourself, but not by yourself”. I think this covers the fact that the franchisee gets to be their own boss while still gaining the benefits of ongoing support and enhancements to a proven system.

There are tons of options for new business start-ups within the franchise industry that cover many investment levels and industries. If you’d like to learn more about what might work for you, reach out to me.

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