I have known Rob Lancit since he entered the franchise business around 22 years as Director of Franchising for a company in which I was a partner. Our decision to hire Rob proved to be a very smart move as he sold several Canadian Area Development and International Master Franchises in the first 12 months. Since that time he has broadened his experience in virtually all aspects of franchise recruitment and development including owning an online franchise directory, and as a senior level executive with companies promoting and hosting live and virtual franchise expositions. People with Rob’s proven franchise experience combined with a high level of professionalism and integrity are hard to find.