Rob Lancit

Trust is the key to any relationship. Rob Lancit founded the Franchise Zone to help new and seasoned business owners discover and enjoy the benefits of franchise ownership. To him, this is more than simply presenting you with opportunities. It means always providing advice with your best interest in mind.

After 26+ years in the franchise industry, Rob has seen it all. Rob Lancit has been a franchise consultant, franchisor, franchisee, area developer, and has even built and grown several online franchise directories. That’s a long list of titles just to say that if you’re interested in franchising, chances are Rob knows what you’re going through. And he’s here to help!

You May Know Me From

Launched a consulting and development firm that specialized in helping franchisors expand into the U.S. and Canadian markets AND helped new investors in the purchase of a franchise. We guided people through the entire buying process, from start to finish.

Created two of the largest and most respected franchise directories in Canada and the U.K. These directories helped thousands of individuals find the perfect franchise, right from the comfort of their own home.

As CANAM morphed into FranTech, I bridged the gap between franchising & technology. Helping franchisors with online engagement, social media marketing and reputation management.

MFV produces the largest franchise shows around the world and operates one of the most comprehensive franchise directories in the United States and 11 countries. I served as Vice President leading the company’s domestic and international online directory divisions.

FranServe is the world’s largest franchise consulting company where I served as Executive Vice-President. It was my pleasure helping others with business ownership through franchising, and being an integral part of the growth and success of this company.

1995 – 2000

Leading a Tech Start-Up’s Franchise Division

In 1995, I joined a Tech start-up, leading their franchise division. In this role, I was actively involved with the […]

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2000 – 2002

Found a Need and Filled it.

After seeing some franchisors struggle to grow internationally, I established CANAM Franchise Development Group Inc. to help U.S. franchisors adapt their American Franchise Models for the Canadian market and help Canadian franchisors expand throughout Canada. We also helped people looking to get into business for themselves evaluate franchise opportunities so that they could find the right fit.

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2002 – 2009

Let’s Get Digital

As digital exploded, I developed 3 online franchise portals – directory websites that allowed franchisors to present their business opportunities at a ‘virtual tradeshow’ and connect with those looking for opportunities. Starting with BeTheBoss.ca and its French-Canadian contingent, PlaneteFranchise.ca, and then BuyThatFranchise in 2009, we drew millions of geo-targeted franchise buyers and connecting them with franchisors.

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2010 – 2021

The Evolution of Franchise Marketing

Seeing an opportunity to expand across the pond, we created FranchiseExpo UK and sold it in 2013. By now, social media and online engagement were rapidly changing the marketing game. In order to stay ahead, CANAM became FranTech Media Inc. After almost 15 years of extraordinary growth, I sold the company and became as Vice President of Digital Properties for MFV Expositions, the world’s largest franchise trade show producer, with events across the North America and Europe.

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The Present

Going Back to My Roots

In 2021 I went back to my roots, helping others make the connections they need to grow in the franchise industry- something I have done for 26+ years. This passion for the franchise industry and individuals looking to become business owners through franchising, led me to found The Franchise Zone. I love participating in the growth of individuals as they transform their lives through business ownership as a franchisee, providing a helping hand through every step of their journey.

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Why I Do What I Do

People often ask me why I do what I do for a living. The answer is quite simple; I get up in the morning and do what I do for my Kids.

Integrity, empathy, confidence, and responsibility aren’t just buzz words. They are the values I strive to instill in my children every day. I believe that with hard work, determination, and giving back to others, you can pretty much accomplish anything.

I go to work every day and do what I do to be an example to my children and others around me. You see I want to build a legacy for my children. And I know from firsthand experience, that’s why many people get into franchising as well…to leave a legacy behind for their family.

For me, helping you find the right franchise isn’t work. I love helping others realize their dreams of business ownership. Your success is my success.

Rob Lancit

You May Know Me From

Leading a Tech Start-Up’s Franchise Division

Found a Need and Filled it.

Let’s Get Digital

The Evolution of Franchise Marketing

Going Back to My Roots

Why I Do What I Do

“Choose a job you love, and you will never have to work a day in your life.”